Friday, 21 March 2014

In-between Season Fashion!

Hooray! The sun has finally made an appearance, but oh wait there is still that small fluffy thing called a cloud and the ever so slight breeze that comes along with that. And of course with the 19-degree temperatures comes those chilly evenings but I think we can safely say that it’s just about okay to bare the flesh. The problem is now, how to dress for this interchanging weather that seems to link with the UK. Its almost like we aren’t used to this and year upon year we worry about what is suitable but yet still fashionable but not look like you’ve gone completely out of your way and started wearing your summer holidays outfits. Oh god! Help?!

It would be so much easier and less mind bugging if we lived somewhere that sees the sun on a daily basis, but I guess that’s all part of the fun about UK fashion, you never know what’s going to happen, I mean the snow has yet to make an appearance this year! Do you wear your leather jacket instead of your boyfriend coat even though it is sunny, it will get chilly later? Or do you wear a midi skirt as opposed to the A-line just to cover up that extra bit of skin? These are just some of the questions that roll around in our heads this ‘spring’ season (if you want to call it that).

When I look at the designer catwalks, I always think the pieces aren’t really suitable for us UK individuals, but thank go for the high street! Because of our strange climate, retailers are forced to bring in pieces early than anticipated. The high street has provided us with some crackers in recent spells, but this season, the likes of Topshop, Forever 21 and online stop ASOS have excelled themselves. A bright coloured cami top can be teamed with some structured trousers and a blazer instead of a heavy jacket. A midi skirt can be teamed with a simple tee and some strappy sandals instead of Chelsea boots. The possibilities are endless. Spring floral’s, monochrome stripes and shiny metallics, are some of the main features in our wardrobes to wear with our boyfriend jeans, floaty skirts and lightweight blazers.

In recent seasons, there have definitely been more options in what to wear at this time of year, instead of the boring jeans top and cardigan; quilted crop tops, kimonos and skorts make some replacements.  And the CULOTTES are back! Its not just the silhouette, the colour makes all the difference; pastel tones, splashes of neon and metallic flashes have bought ‘Spring/Summer’ into the 21st century. Here are some of the options out there for Spring 2014.



And now the shoes……


Lets hope the sun will continue shining and we can bring out our spring/summer wardrobe abit earlier than normal!

So come on fashionistas, tell me what you are planning to wear this Spring/Summer 2014!!






Wednesday, 19 March 2014

Remembering L'Wren Scott's Dazzling Career.

Image: sundaytimes.co.uk


It was another one of those shock announcements that burst onto our TV screens late on the 17
th March 2013, the sudden death of fashion designer L’Wren Scott certainly wasn’t to be expected. The model turned designer whose label had only been open for 8 years, but that appeared to be enough time to illustrate her tremendous work ethic and determination to dress the celebrities of the showbiz world.

According to her biography on the designer’s main website, the 49 year old who started out in Paris as a model to go onto Los Angeles to become a stylist, L’Wren Scott went on to fulfil her dream to design luxury clothing. In 2006, the L’Wren Scott brand launched but with a little difference; she named each and every one of her collections, ‘The Little Black Dress’ and ‘Bois de Boulogne’ featured along with her recent collaboration with Banana Republic.

L’Wren Scott had many celebrities who would favour her designs on more than one occasion, Penelope Cruz and Nicole Kidman are among the rich and famous who displayed Scott’s designs so beautifully, it was evident that she wanted to create for the luxury woman to show off her sexy silhouette. Speaking to Harpers Bazaar in December 2013, her proficiency evidently excelled, “I have dressed millions of different types of bodies over the years, and that provides a useful insight into what women want and, crucially, what actually works”. Figure-hugging, intricate attention to detail, and glitz and glam illustrated L’Wren’s well-known floor length sensations. Her 1950’s style, took a sudden twist with elements of high vibrancy colour, shorter hemlines and modern prints but her traditional close-fitting silhouettes were her forte.  L’Wren’s designs were very different to any other red carpet glam, it was almost as if she understood what every woman wanted and catered to her needs, her dresses elegantly slipped in like a glove and the heavy embellishment, which dazzled and finished each piece off. Each dress spoke for itself.

Image: usmagazine.co.uk


Image: instyle.com

With evidence of a company loss of over £3 million along with the cancellation of her show at London Fashion Week earlier this year, assumptions could be made that this could link to Scott’s alleged suicide passing. But no matter what the reason, L’Wren appeared to be very much under pressure for her company to succeed and there didn’t seem to be a lot of help out there for her and her relatively new brand to survive. L’Wren described herself to Harpers Bazaar as a ‘worker bee’, and she should have been able to continue being exactly that. I’m sure L’Wren Scott designs will live on whether its in the walk-in wardrobes of the rich and famous or better still in-house, but we know for certain her jaw-dropping knockouts will stick in the minds of fashion.

Tuesday, 4 March 2014

Lagerfeld's Supermarket Swoop!

Photo: Alessandro Garfalo - Indigitalimages.com

Anyone can relate to the dreaded food shop every week, the dull and boring walks up and down the isles of temptation and endless ques at the checkout. But never fear Karl Lagerfeld has made grocery-shopping FUN! Only this man could have conjured up this awesome idea and so it proved to be. Hung on each models arm, a basket, but not just any old rusty holdall, think Chanel’s classic flap bag but without the lambskin body. Black and gold twisted chains entwined around the edges of each basket provided at the ‘Chanel Shopping Centre’, which held Chanel’s A/W 14 accessories. 


Photo: Alessandro Garfalo - Indigitalimages.com


You name it, Chanel provided it. From branded Coco Pops to Tomato Ketchup, Cara Delevingne and her model friends strolled along the floors of the transformed Grand Palais supermarket in typical ‘mum’ fashion. Mr Lagerfeld created pieces that would suit the occasion. Comfort and loose fitting garments costumed for any age and the trainers came out to play once again. Matching tracksuits, tweed tailoring and metallic trousers made in candy coloured swatches teamed with knee-high trainer lace boots and the odd blast of primary coloured printed macs. Elsewhere, women in sporty cropped tops made in quilted fabric and padlock necklaces picking up the left behind, blue trolleys like a typical supermarket car park.

This is yet another extravagant catwalk performance from Karl Lagerfeld, it is one that will stick in the minds of many in the future. So as a rather different announcement from the tannoy machine, “the shopping centre will be closing shortly, please help yourself to the complimentary fruit and veg and please come again”, ‘customers’ knew they had to pick up their last bits of grocery and quite literally, all invitees had to smash and grab their way through scraps of people wanting the last of the ‘Chanel Shopping Centre’.

Who knew food shopping could be so much fun, Britain’s supermarket chains, take note!

Photo: Alessandro Garfalo - Indigitalimages.com

Photo: Alessandro Garfalo - Indigitalimages.com

Tuesday, 25 February 2014

'A Fashion Brand and Their Future Publishing Trend'. HailStyle.com



With the launch of Porter magazine this month I thought to myself, this is a step in a very exciting direction for the world’s biggest online shopping destination; Net-A-Porter. But it is also another fashion publication that is placed upon the shelves in our local newsagent, there is a vast array of choice nowadays, the question is will we stop buying our usual Vogue’s and Harpers Bazaar’s, or will Porter be our new obsession?
The 284 page women’s luxury glossy “delivers an authoritative global point of view and a bespoke curation of fashion, beauty, travel and culture”. This new £5 go-to magazine brings a not-so-typical trend upon trend summary such as Alexandra Shulman’s Vogue. Instead it provides an individual outline of the Net-A-Porter customer, a magazine published by a retailer as apposed to a publisher is an exciting forthcoming. This magazine that is issued six times a year, provides a similar shopping experience, catering for the high earning stylish Net-A-Porter woman, the paper view features brands from their website so the reader knows they will find what they are looking for. So in favour it appears that this new idea could increase sales for the brand, as a digital version of the magazine is set to make an appearance very soon. However the garments featured in the magazine are not available on the site, but it is safe to say that women will instantly visit the site after flicking through the newly formed Porter.
net-a-porter porter magazine free download app view online where to buy fashion style womens mag vogue
Vogue is said to be one of Porter’s main rivals in fashion publishing, and the competition was evident when the editor of the British phenomenon Alexandra Shulman said the retailer’s new project “sounds like a grand Sainsbury’s magazine”. A cheap swipe maybe but I guess it is to be expected when you see that Net-A-Porter has used their specific consumer website to their advantage, and has invented an idea chosen for that exact lady instead of your typical fashion student/working woman. Porter’s editor-in-chief Lucy Yeomans has aimed its audience of the “high net worth” with “huge purchasing power”, definitely not for the loan borrowing, money budgeting student then.
So with a magazine that costs a bit more than your typical fashion editorial and has less coverage by about half, but provides a specific solution to Mrs Porter’s fashion worries, I think its safe to say that she can stretch the extra £’s if it means knowing what the next amazing creation from Chanel would be.
A magazine that is catered to the luxuries of your D&G’s, Stella McCartney’s and McQueen’s, it is every woman’s dream to have a magazine index that matches her shopping haven. There is research shown that branded content and marketing is on the up since brands have become publishers, consumers say that it is the elite way to choose and purchase their desired products. Clare Hill who wrote, “How branded content is taken over magazine publishing for the MediaTel found that, “57% said they felt more positive towards brands that generated content for them”. This explains the 25% net increase in brands such as Net-A-Porter who spend on their own sources of media. With £4million spend annually on ‘owned media’, it surprised me that branded content is more popular than I thought, so what other brands will follow suit?
     PORTER delivers an authoritative global point of view and a bespoke curation of fashion, beauty, travel and culture in one luxurious glossy package.”
ASOS is another prime example of ‘owned media’, a brand whose target audience of a fashion-forward twenty-something delivers a style catalogue of catwalk trends and interprets them with their high street brand offerings and ASOS pieces that are accessible on their site. Launched in 2007 and still going strong with a readership of approximately 449,971, the ASOS brand is one of the forward thinking and provides an online version so it’s customers can browse and buy.
So with Porter, ASOS and the likes of River Island all providing us fashion savvy addicts with our own personal archive of the next floral feature or monochrome suit, it begs the question what more big brands will follow the brand content publishing trend? It seems to make sense after all; it’s likely it will increase sales as well boost new consumer numbers. I’m all for a shelf full of Porter’s, Topshop’s and Zara publishing magazines. The more the merrier!

Check out this article at HailStyle.com

Monday, 17 February 2014

Third Floor Publication - A Broadened Horizon

So fashion bloggers, this is my last article I wrote for Third Floor publication back in 2013. 'A Broadened Horizon' tells a story of how fashion brands have the ability to continue their legacy for years and years to come. The word 'Immortality' features in this articles often, looking into different aspects of the word, for example whether people believe in immortality and afterlife and looking at it from a fashion perspective too. From Chanel and Alexander McQueen to Korean designer, Jaeuk Jung's 'Amber Chair' (this chair is very interesting, please read!) and gothic autumn/winter trends, this articles looks into an array of connotations with 'Immortality'. 
 


'A Broadened Horizon'


Fredrick C. Scott once said, “We cannot believe that anything in life is meaningless, or has no significance beyond the fleeting moment”.

‘Fashion Immortality’ written by Alex Fury, stated how designers are not the immortal ones but the brands themselves should be, “the flesh may wither and yield to the ravages of time but the brand must survive”. All fashion brands need to have a “new infusion of fresh blood”, as most have lost their original founders. Luca Solca an analyst at Sanford C. Bernstein in London stated, “it's a very specific and to some extent almost unmeasurable combination of matching the good designer and creative talent with the DNA of the brand”. These are the reasons as to why the big luxury brands of Chanel and McQueen have continued to shine through, they appointed a new designer that works with the “DNA of the brand”.

Immortality has a definition for all forms of life to have, “the ability to live forever” and to have an “eternal life”. This area of after-life has become a raising issue for many to consider, when all forms pass away. Many disputes based upon myth, have seen experiences inside the fashion realms where most of the iconic brands, continue to nurture until the end of time. Most evidently with the late Alexander McQueen, we have seen numerous examples of the great beyond. For instance, in the music profession we have seen the reviving memory of Michael Jackson and Elvis Presley. As we are about to find out, immortality can be expressed in more ways than one, whether mortality is involved or not. Opinions on the concept of immortality are divided, leaving the world of science to determine our future being in eternal life.

Alexander McQueen was once described as someone who, “challenged and expanded the understanding of fashion beyond utility to a conceptual expression of culture, politics, and identity”. In 2011, an exhibition at The Metropolitan Museum of Art, New York presented an exceptional memoir of the late McQueen after his passing the previous year. Olivia Bergin from the Telegraph stated that the ‘Alexander McQueen – Savage Beauty’ display, “has become the venue's most-viewed fashion exhibition of all time”, with 661,509 visitors. In fact, such was the demand that the event had to be extended for a further week. For an exhibition to be dedicated to a particular designer, in a country other than his own, shows the high level of respect he received as a fashion leader around the world. Ultimately, he was a designer that took provocative to the next level, his creations shaped a new era within the industry that brought a new fashion audience with it. The immortality of the McQueen brand refers to Oxford Dictionaries meaning of having, “the quality of deserving to be remembered for a long time; timelessness”. Likewise his legacy continues today with the lady who knew him most, Sarah Burton. The assistant turned creative director, has and should continue to excel through many fashion catwalks, to secure the future legacy of McQueen. Burton like many other creative directors, have had to step in and maintain a popular luxury brand. From Karl Lagerfeld at Chanel and Christopher Kane appointed as creative director at Versace’s ‘Versus’ Line, brands appear to be living longer which is important for their heritage and consumer values. Burton’s triumphant achievements were recognised, when she won the Designer of the Year Award in November 2011. Fredrick C. Scott’s quote is key in relation to immortality and fashion, if McQueen and other past designers were not designers, there wouldn’t be luxury brands that consumers love. Neither would there be the fashion that people inspire from today. The opinion that immortality might in fact be real, could be suggested from Fredrick’s statement, McQueen showed that he was born to be a fashion designer that created the most extravagant garments.

Many of us would associate immortality with human form, but maybe the spirits that live on too. Conversely there have been a few examples of an everlasting life, from areas other than fashion. Korean designer, Jaeuk Jung is the creator behind the mind of “Amber Chair”, a project that appeared during Milan Design Week 2010, reflects “on the final moments of decaying objects”. The design concept behind “Amber Chair”, sees Michael Thonet’s classic “chair No.14”, embedded with an amber coloured block, that’s resembles a fossil like object. Jung’s proposal was to tell a story, of how the 1859 solidified chair could live longer by using it’s past, and generating a modern design to look into it’s future, without wiping out the object’s history. He wanted to create a point that everything lives up to a certain stage in life, but the memories can live on forever. The historical past of the “Amber Chair” can be visited by looking through the object; therefore this ever-lasting memory of an immortal object has been achieved, “it also fulfils the intention of sharing classical beauty and the passing of time with many people for a long period”. A view could be suggested that humans and objects have an opportunity to have an immortal soul, but they would have to rely on science or others to determine whether their life could be carried on into the foreseeable future.
Eternal life has connotations with vampires and the gothic-related trend that reappears in many fashion campaigns, most recently Gucci’s Fall 2012. Trendhunter.com spotted models Karmen Pedaru and Nadja Bender, wearing luxurious velour and leather garments that tell the story of, “lounging vampires waiting for the sun to go down” whilst they “whittle away the time as only immortals could”. Vampires are based on superstition; modern society has shown an innate fascination with them recently, in the form of the romantic film trilogy Twilight. Any form of immortal, appears to be a subject of deliberation for the forthcoming years. Trendhunter.com stated a recent strategy from Russian billionaire Dmitry Itskov, where by humans could have the ability to live forever. The 2045 Initiative could see an ‘Avatar’ film equivalent, to which “people’s brains and consciousness would be transferred into a holographic avatar to live on after the body deteriorates”. Scientists have already engaged forward steps to complete this immortality; provoking thoughts of what will sciences turn us into when our lives end? And the impacts these scientific developments will have on future fashion.

I will now continue my work for Hail Style.com and write some new materials, so please keep your eyes peeled fashion peeps and I hope you are enjoying reading my blog!



Monday, 10 February 2014

Third Floor - The Potential Future of Modelling and Fashion?

'The Potential Future of Modelling and Fashion" focuses on an interview that took place in Model's 1 offices in Covent Garden in March 2013. The interviewee, Tziporah Salamon; an American dresser who has worked with the likes of Lanvin in the past tells me her views on the modelling industry, her experiences and what she thinks the future holds for the modelling world and fashion. 



'The Potential Future of Modelling and Fashion?'

           
                  “I definitely think there could be a healthier balance of designers opening to use older models”.

Tziporah Salamon is a one of a kind fashion-forward lady. Her professional experience would not surprise anyone in the industry, for when you take a glimpse upon her an instant realisation of the scale of her success surfaces in the minds of many. Growing up with her parents, her dad’s livelihood as a tailor and her mother a skilled dressmaker, aspects of fashion always surrounded Tziporah, “clothes have always played a huge role in my life”, it’s safe to say that she could only pursue one career in life. She has devised a spectacular working profession, after studying a Masters degree at the University of California Tziporah then continued on route to becoming an assistant for antique clothing store Victoria Falls. She then went onto work as a buying agent for a French company based in New York, to which she has now become a dresser to herself and others. Tziporah could be considered as an artist, her inimitable style values the art of dressing in a way that is rare for others to grasp. Her attention to detail in colour, pattern and texture “never fails to surprise, delight, intrigue and inspire”, this can be envisioned through her video, “The Fabric of my Life” and her teaching course of “The Art of Dressing”, where her goal has always been to inspire and make a difference. Tziporah is a well-established professional, who demonstrations that she and other women of her generation can prolong their career within the fashion and modelling industry. She stated to Third Floor to, “take care of yourself” and “to do what you love” are her reasons for her lengthy career. She shares a gripping insight into her opinions on the age issue and how long she thinks a models career can last for now.

Flicking through many pages of editorial, we notice one generation that graces the spreads of a publication. The young, fresh faced individuals of Cara Delevingne and Alexa Chung, appear on most advertising campaigns now with the rare appearance of an older generation. Tziporah voiced her opinions as to why she thinks fashion brands do not use the older model in campaigns as often as the younger model, “I think they are afraid, unfortunately there’s this stigma in our society in the western world about getting older, god forbid if a women has wrinkles”. She then went on to say how we have become “youth-obsessed” and because fashion brands spend a lot of money of their advertising campaigns, they can’t afford to take the risk of using a model that could potentially jeopardise a brands image. Other than that, Tziporah states, how designers “don’t like the change”. On the infrequent occurrence where the older generation makes an appearance in a fashion campaign, a fusion of feelings come to the minds of the spectator, Tziporah believes the industry needs contrast and thinks, “its refreshing when you see a older model, its so different from the rest”. Her recent casting for Lanvin’s Fall 2012 ad campaign put forward a great response to the fashion audience, titled “Real People” photographer Steven Meisel captured what was described by blog “Tom + Lorenzo” as, “the human panorama” of real men and women aged between 18 to 80. The portrait inspired fashion shoot wanted to portray “a sense of reality to fashion to show that the lofty world of high style is not as unattainable as it seems”, Creative Director of Lanvin Alber Elbaz stated. He and Tziporah voiced the same opinion of how in today’s society no one is allowed to age anymore and express their wrinkles and imperfections, Tziporah acknowledged the importance for Alber Elbaz to “think outside the box and take a risk”. The suggestion that the future is looking ever more equal with no distinct direction, is fear provoking for the potential consumer.

On the basis of expanding a models career, the many ways through the route of cosmetic surgery or by the devious methods of Photoshop, defeats the question of finding natural beauty and to continue a models career for this natural beauty, rather than looking the false opposite. Tziporah avowed her shock of young women, as well as older women using Botox in order to keep the negligible hint of wrinkles away, “it’s part of the illusion we live in today”. It now appears that consumers are being given a false hope of what they could look like if they chose to, natural beauty doesn’t appear to be an option anymore, she states how, “you need to have confidence in who you are, I’ve earned the wrinkles; we have to impart that to the next generation”. This is the otherwise frightening future for models that want to pursue a career in the industry. Tziporah admitted that the use of Photoshop on one of her photos, made her reflect on her youthful beauty but she knows that is not what she looks like anymore. This is the most important thing up and coming models need to realise, natural beauty changes but lasts a lifetime, where as Photoshop creates the false youthful beauty. “We need more role models in real women and what age does to you. I hope we can turn the pendulum back, I think it’s important to show the other side.”

The future provoking of models and their beauty, in order to stay in touch with the fashion industry continues to be discussed. The uncertainty on whether the space will open up for the older generation, to resume their livelihood on the spreads of editorial remains to be on hold. Very few fashion designers voice the same opinion as Alber Elbaz, Dolce and Gabbana are one other brand that exposes the all age unit in most of their campaigns, in the words of Tziporah, “they will use the three generations, they will be the beautiful old model, then there will be a woman in her 30’s and then a woman in her 20’s and finally a younger child”. There is still opportunity for women like Tziporah to create a division between the young and mature, as Tziporah herself has portrayed recently for Lanvin and the All Walks Beyond The Catwalk organisation. These advents justify how, “a woman in her 80’s wants to be noticed as much as girl in her 20’s”. Some mature women might have the same confidence levels as Tziporah, it is just a question of whether designers are willing to take risks and choose to break fashion boundaries, to start a potential fashion revolution in the future and stop the on-going obvious, “I’m confident and I know I can hold my own”. It appears there are no rules in general fashion terms, but there seems to be a barrier on who can model for a brand.
The average 20 year old cannot afford these designers clothes, so it makes more sense to use the older woman in advertising campaigns, its much more refreshing”, an important point made by Tziporah which should be considered by designers when planning their future commercials, after all it gives a false impression for the younger generation that they can afford these luxury clothes. The age issue continues to be debateable, but with role models such as Tziporah, All Walks and a few luxury brands, we can only hope that the future provokes an equal balance of young and mature, that could prove to be beneficial for the image of fashion.




Monday, 3 February 2014

Third Floor Publication - The Future of Our Individuality?

My next feature for Third Floor Publication was an interview with American industrial designer, Scott Summit. He is known for his incredible prosthetics and his 3-D prints which are his main feature in his company Bespoke Innovations. Scott was very kind in taking some time from his busy schedule, to answer some of my questions in order to produce an insightful piece about the future of prosthetics and his future plans for Bespoke Innovations.



The Future of Our Individuality?

The prosthetics industry is a fast-growing pathway to revolutionise the future of prosthetics. Scott Summit is an industrial designer who pursued a career redesigning an otherwise medical product, the prosthetic limb, after studying Political Science at The John Hopkins University, and Industrial Design and Fine Arts at San Jose State University in California, USA. The designer has focused his efforts on prosthetic limb design through Bespoke Innovations, a company founded in 2009 by Summit and orthopaedic surgeon, Kenneth Trauner. Bespoke Innovations specialises in the coverings of the prosthetic leg in 3-D form, to which it has worked with clients that include Nike, Apple, Samsung and Kodak. Using the consumer's requirements to create individuality, Scott's brand of design "hopes to change the way the world thinks of prostheses".

Scott Summit is an exceptional designer who puts all of his efforts into each and every design, in order to achieve more deference within society. He endures his ingenious vision of future prosthetics and meets his consumer's need. When asked what his inspirations were when creating the prosthetic leg, he avowed how he tries to infuse the individuality of his clients into each fairing that he creates, "not just in their shape, but in their attitude, their physique and their personal style - everything contributes to something intended to come a part of their body". Scott believes that a person's leg should exemplify their personality at the highest level, and through his 3-D prints, this future-provoking target can be achieved. Bespoke Innovations' process of creating fairings are made with the purpose of "start with the user and end with the product"; the three stages of scan, design and print depict an expression of each individual's personality. The 3-D scanning technology captures images of the 'sound side' leg and the prosthetic leg. After this, the consumer focuses on the design process; they can choose from an array of templates, materials, graphics and patterns to create their own style of prosthetics. They also have the opportunity to see how their end-result might materialise via 'Configurator'. Once this has been achieved, the printing process sees the end product being modified into something physical with flexible, lightweight and durable aspects to it.

Scott's innovative creations have brought a new lease of life to the prosthetics industry, which acknowledges the idea of these now becoming fashion statements, compared to other prosthetics that come across as uninspiring. Scott's successful career has risen from his creative theory, to "shift the focus of an industry and to change the way we interpret a product category". His 3-D motifs are part of the process of achieving this; by changing the way people perceive a prosthetic as a 'medical product'. Scott wants everyone to overlook the obvious connotations and to change their perception of the product and the life of the wearer into a thing go beauty with an inventive style about it. Scott has given a refreshing outlook and future to prosthetics, and for other industrial designers to identify and invent potential breakthroughs in areas of limb loss. He believes that this is one of the many areas "where quality of life may be improved with an infusion of design and technology". This is where he hopes to broaden this approach in the future.

When we hear about the latest technological advancements, we assume that it reflects on the object itself and the layering that characterises this new product. However, Scott declared his feelings towards the future prospect of the prosthetic limbs that "may become increasingly available to people in developing countries". This vision would create an enormous opportunity for individuals who are less fortunate to be given access to the latest fashion. Scott would be able to create an equal world, where all human forms can have the same opportunities as each other, in his eyes creating "a chance to make a world-changing impact". When objects go through the process of renovation and provoking thoughts for the future, it affects many areas and creates an exciting insight into the future of an industry. Scott's 3-D prints that cover most of his prosthetic limbs show a great deal of experimentation, but we all know that experimenting can carry on until the end of time. He believes that "one technology actually does not 'replace' another". Instead, they tend to disappear into another market, not necessarily staying in the same market and disappearing completely. Scott envisions a time in the future where a "leg may comprise a variety of technologies and materials, some 3-D printed, others created traditionally, some created organically". Discussing future materials instigated a thrilling insight into Scott's plans to creating his future prosthetics. He stated that how materials research continues to amaze him, how he is "looking forward to smart materials, which can adapt and deform based on demands". Scott also declared his thoughts on the process of bioengineering, where he hopes that there will be a combination of "low-cost/high quality" materials being offered to humans to establish the full meaning go rejuvenation. 

Bespoke Innovations has an exciting forthcoming for the brand; Scott mentioned a recent announcement of "carpal tunnel and arthritis braces". This product will consist of a 3-D scan of the arm and result in "custom filigree patterns" that will allow "the skin to breathe and cool naturally". An enthusing beginning of an array of products that will define the future of this innovative brand, which seeks to create an 'on-demand' service to consumers that will hopefully improve "the quality of life and medical care for many people". Other industrial designers should be encouraged to persevere with his difference towards amputees and the industry.