Photo: Alessandro Garfalo - Indigitalimages.com
Anyone can relate to the dreaded food shop every week, the
dull and boring walks up and down the isles of temptation and endless ques at
the checkout. But never fear Karl Lagerfeld has made grocery-shopping FUN! Only
this man could have conjured up this awesome idea and so it proved to be. Hung
on each models arm, a basket, but not just any old rusty holdall, think
Chanel’s classic flap bag but without the lambskin body. Black and gold twisted
chains entwined around the edges of each basket provided at the ‘Chanel Shopping
Centre’, which held Chanel’s A/W 14 accessories.
Photo: Alessandro Garfalo - Indigitalimages.com
You name it, Chanel provided it. From branded Coco Pops to Tomato
Ketchup, Cara Delevingne and her model friends strolled along the floors of the
transformed Grand Palais supermarket in typical ‘mum’ fashion. Mr Lagerfeld
created pieces that would suit the occasion. Comfort and loose fitting garments
costumed for any age and the trainers came out to play once again. Matching
tracksuits, tweed tailoring and metallic trousers made in candy coloured
swatches teamed with knee-high trainer lace boots and the odd blast of primary
coloured printed macs. Elsewhere, women in sporty cropped tops made in quilted
fabric and padlock necklaces picking up the left behind, blue trolleys like a
typical supermarket car park.
This is yet another extravagant catwalk performance from
Karl Lagerfeld, it is one that will stick in the minds of many in the future.
So as a rather different announcement from the tannoy machine, “the
shopping centre will be closing shortly, please help yourself to the
complimentary fruit and veg and please come again”, ‘customers’ knew they had
to pick up their last bits of grocery and quite literally, all invitees had to
smash and grab their way through scraps of people wanting the last of the ‘Chanel
Shopping Centre’.
Who knew food shopping could be so much fun, Britain’s supermarket chains, take note!
Photo: Alessandro Garfalo - Indigitalimages.com
Photo: Alessandro Garfalo - Indigitalimages.com
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